date:Jul 25, 2012
new flavours at the beginning of 2013 and launch the winning flavour in summer 2013 following a consumer voting process on the three finalist products.
The campaign is incentivized with monetary rewards for the winning flavour submissions. The finalist will snap up $1m or 1% of 2013 net sales for their product (whichever is highest) and the two runner-up consumers will receive $50,000.