date:Jul 25, 2012
actually required people to send us their flavour recipes. It required people to tell us what inspired them to make those flavours and those recipes,Amin said.
Since PepsiCo launched its campaign in 2008, there has been an influx of more than eight million worldwide flavour submissions and a surge in global sales.
Consumers have prompted the launch of various novel flavours including Caesar Salad crisps, Chilli Chocolate and Cajun Squirrel.
Following submissions, PepsiCo will develop three