date:Jul 25, 2012
g tool for brands.
It is accessible and companies can establish dialogue with their consumers, Incles said, but more importantly it generates a two-way conversation.
Dr Richard George, chair and professor of Food Marketing at the Haub School of Business, Saint Josephs University in Philadelphia, described Facebook asthe digital version of the backyard fence or front porch in which customers share ideas and opinions.
The activity and conversation on this social platform holds stronger than tha