date:Jul 25, 2012
Its Facebook campaign Do us a Flavor asks consumers to submit flavour ideas for new Lays products and has previously been launched across Europe, Asia, Africa and South America, running since 2008.
PepsiCos Frito-Lay has launched the US campaign on its Lays Facebook page and rallied in the help of actress Eva Longoria and celebrity chef Michael Symon to create a buzz.
Matthew Incles, market intelligence manager at Leatherhead Food Research, described Facebook as anincredibly powerfulmarketin