date:Jul 09, 2014
nt, in a category which has had limited ATL support over the last five years, will help drive shoppers to the fixture.
Sarah Davies, Brand Manager, said:
We are committed to growing the instant soup category and believe that the new Heinz Cup Soup range can help unlock further growth.
For example, we know there are currently 8.6million Heinz wet ambient soup consumers who dont currently buy into the instant soup market.
We believe that by offering their favourite soup in a convenient format,