date:Jul 08, 2014
counting for over 30% of total bakery launches in the country, ahead of the US with over 22%, Latin America with just over 16% and Western Europe with over 15%.
There are significant differences between countries, however, with the rise of home baking in the UK, resulting in launches reaching over 20% of total bakery introductions. This is up from 10% five years previously and taking it well ahead of the Western European average.
Williams concludes: This momentum will need to be maintained as