date:Jul 07, 2014
ns and snacks
Balanced eating habits, muscle building, satiety and weight loss are reasons consumers choose protein
At the Virginia Dare press conference at the 2014 IFT, Lu Ann Williams, Director of Research for Innova Market Insights summarized trends in the protein beverage market. She indicated the protein fortified trend has continued to grow over the past year with a significant increase in the number of new beverages with protein associated claims.
The proliferation of new protein beve