date:Jul 07, 2014
t that revealed consumers enjoy cereal bars as a snack, but sometimes they dont want to eat a whole bar.
By introducing bite sized pieces of cereal bars in a grazing bag format, Nature Valley offers consumers the flexibility to enjoy exactly as much as they want, when they want, throughout the day.
Paul White, Marketing Manager, Nature Valley, said:
Weve listened to our consumers and we understand they are snacking more frequently and looking for more flexible options.
Our new Nature Valley