date:Jul 03, 2014
a drink, in a move that will see Pepsi MAX become the default cola option across the nation's cinemas. We will measure how this change is impacting on purchasing habits by monitoring sales across these cinema chains.
The new agreement will also see all Pepsi branded serving cups and other branding converted to Pepsi MAX.
Public Health Minister Jane Ellison has been supportive of the new pledge and said: This is a welcome commitment from PepsiCo, Britvic, Odeon, Empire and Reel Cinemas, as it