date:Jul 24, 2012
Company spokeswoman, Jolle Jzquel, told this morning that the bulk of Bruichladdich sales were now in the UK, France, Germany and Canada.
But given that Bruichladdich only held a 0.2% single malt world volume share in 2011, how keen was Remy Cointreau to invest and expand the firm's Isle of Islay distillery?
It's only a small brand, although it's a well-known premium brand. It's small in volume and we want to develop the brand. But we are more interested in value as opposed to volume, Jzquel