date:Jul 24, 2012
ity of the pack is important; how it looks and its differentiation, he said.
In the burgeoning snacks arena, firms are looking to entice consumers and Lorenz is bagging its NicNacs in two forms pillow and block bottom the latter enables it to stand upright on the shelf.
Vaihinger said this standing orientation means that consumers are looking straight at the front of the pack, which holds appeal; it is shelf-ready, he said.