date:Jun 24, 2014
cues to achieve stand out and true buy-me appeal. And, by exploring the positioning of ultimate indulgence with a touch of divine intervention, we coined the sub brand Heavenly and applied this to the new twin-pack wrap and lid, leveraging the established semiotic codes to create an even more sophisticated and premium look and feel for this the most irresistible indulgence you can imagine.
Esm Roger, Senior Brand Manager at Danone says: We are really excited about the launch of Oykos Heavenly.