date:Jun 16, 2014
Food manufacturing giant Nestle has decided to end its Willy Wonka range of chocolate bars.
Production will end this summer, said the Swiss group.
The Willy Wonka line was relaunched late last summer accompanied by a 3.6 million marketing campaign.
At the time of the launch, Nestle said it was looking to build a sustainable brand of chocolate bars.
The Wonka product is available in 100g sizes and comes in three flavours.
Although retail sales exceeded 16 million to May 24, according to IRI