date:Jun 10, 2014
smiles at meal times, IT HAS TO BE HEINZ.
The partnership will be supported by a competition hosted on Nickelodeons website, which invites children to create a fun adventure story about a tomato the hero ingredient of Heinz Pasta.
Stories from the top four winners will be used to create content for 30 second adverts to be shown on all Sky Media and Nickelodeon channels for the rest of the TV campaign.
Additional activity includes a digital advertising campaign, which focuses on the nutrition