date:Jun 06, 2014
mphasis is given to the word 'Real' to highlight the quality ingredients
The typography on pack has been softened to reflect the food values of the product
The well-known 'Bring Out The Best' slogan has been positioned more prominently within the iconic blue cartouche, driving the message that with Hellmann's Mayonnaise you can elevate your day - for example making a 'good' sandwich into a 'great' sandwich
The resulting new branding visual has been protected with an application to register it as