date:Jun 06, 2014
blue ribbon motif. Reflecting the real blue ribbon famously used as a sign of top product quality by Richard Hellmann in his New York deli, the new identity pays homage to this and reinvigorates what had become a tired equity into one which underscores the quality of the real ingredients in Hellmann's Real Mayonnaise.
Other key elements of the identity refresh include:
The backdrop is richer, more creamy, and has more texture to reflect the product and drive taste and pleasure appeal
Greater e