date:Jun 06, 2014
packaging range design for Hellmann's Mayonnaise should reflect the brand's leadership position and price point and aid in delivering consistency globally.
Having celebrated its 100-year anniversary in 2013, it was also an opportunity to acknowledge the heritage of Hellmann's Mayonnaise and re-evaluate some of the key brand equities that over time had become obsolete, or lost across international variations.
Perhaps the most noticeable change with the new identity is the dramatisation of the