date:Jun 06, 2014
A core ethos for both Unilever and Design Bridge is 'crafting brands for life', whereby the full personality of a brand and its relationship with consumers is understood and leveraged for ongoing growth. As such, for Hellmann's Mayonnaise - one of Unilever's core product ranges - a key driver for the new identity was to future-proof the brand with a clear brand statement highlighting product quality and food appeal.
Another part of the brief to Design Bridge was that the new single identity and