date:Jun 06, 2014
International brand design agency Design Bridge announces details of its work on the newly refreshed global brand identity and packaging relaunch for Hellmann's Mayonnaise.
The hugely popular Unilever brand chose Design Bridge to update the brand in order to reiterate the product's category-leading position, and to emphasise its superior quality and taste to consumers. The new pack design is launching first in the USA, followed by Europe, and then in other important regions later in the year.