date:Jun 05, 2014
s and lighter on chocolate.
The profitability of the company rose exponentially in the early years: in 1946 Pietro Ferrero and his brother Giovanni produced and sold 300kg of their speciality. Nine months later output had increased to 10 tonnes. Pietro stayed at home making the spread; Giovanni travelled to markets all across Italy in his car. In 1948 Ferrero, had become a private limited company, and had relocated to a 5,000 square metre factory equipped to produce 50 tonnes of gianduiotto (ha