date:Jun 05, 2014
The confectionary company Nutella celebrated its 50th anniversary in Alba last month. Its founder, Pietro Ferrero, who was an Alba-based pastry cook, decided to employ his entrepreneurial nous just after the second world war to combat the impunity one associates with Italian neorealism.
The premise behind his single product was that in the north of Italy nuts are plentiful, and cocoa beans are scare, so the classic nut-and-chocolate combination should be produced in a way that's heavier on nut