date:Jul 21, 2012
y using Olympics logo
As a tier two sponsor, Cadbury has paid around 20 million to use London 2012 marks on products and has marketing rights for Team GB and Paralympics GB. It is the only confectioner with such rights, although Wrigley Canada is an official supplier to the Canadian team.
Among Cadburys official marketing ploys are its Spots v Stripes campaign, a TV ad, social media package promoting brands such as Crme Egg.
Cadburys other campaign You win, if GB wins features a front of pack