date:May 22, 2014
lise on the summer BBQ season and the upcoming football activity. Outdoor activity will be structured into two bursts across June and July and will consist of 6 sheet poster activity outside major multiples, as well as digital POS 6 sheets outside 215 Tesco stores nationwide.
From the 12 June there will also be innovative digital activity in the form of a proximity texting campaign with responsive and weather activated media, aiming to prompt purchase close to store. Weve and Facebook will also