date:May 21, 2014
Consumer traffic to casual dining restaurants reached a six year low for the year ended Feb. 28, 2014, according to The NPD Group. The market research firm noted that price sensitivity, customer experience, increased competition from the fast casual category, and a focus on promotions and value deals contributed to the decline.
Focusing in on the value trend, The NPD Group said promotions have been a major consumer driver since 2008, when they helped stem traffic declines due to the economic re