date:May 16, 2014
s opportunity, and is investing a six figure sum in a strong marketing campaign.
To kick start this campaign, Irish TV chef Catherine Fulvio will work alongside Barilla to support its launch in Ireland, with a programme of cookery demonstrations, recipes and tastings. Catherine Fulvio, with her Italian culinary expertise will help to introduce the Irish consumer to the everyday tastes and flavours of Italy.
The Barilla Create your Daily Love Story campaign will be an integrated campaign coveri