date:May 16, 2014
Barilla Food Company, which has annual revenues of 3.9 billion, is home to the worlds leading pasta brand. From May 2014, Barilla is launching a line of dried pastas and pasta sauces on the Irish market, and the company has ambitious plans for Ireland. Supermarket listings include Tesco, Supervalu and Dunnes Stores, as well as food service and catering wholesalers.
Barilla, which is produced in Parma, is a clear brand leader in the Italian pasta market with a 35% market share. Barillas success