date:May 13, 2014
ablet. This is driving us at Mondelez International to think differently about consumer engagement and path to purchase. Our goal is to become one of the top mobile marketers in the world, and the further expansion of Mobile Futures to Australia demonstrates our commitment to get there.
For the U.S. edition, Mondelez International selected nine startups in the areas of social TV, mobile at retail and SoLoMo (social/location/mobile). As a result, eight new mobile pilots were launched into marke