date:Jul 19, 2012
The Ireland-based firm aims to capitalise on retailer predictions that sales of wine in cans and pouches will increase in coming years.
Smurfit Kappas Pouch-up has already proved popular in Scandinavia and France a trend the firm expects to continue in the UK market.
The range was initially developed for wine and cocktails, but Smurfit Kappa Bag in Boxs Veronika Necasova told FoodProductionDaily.com that the innovation could be further evolved for juices and milk in future.
The Pouch-upsevol