date:Jul 18, 2012
e, he added.
So companies like PepsiCo need to do research to understand what context their customers are using their products in and design packaging to fit those situations,he added.
Variety is also crucial, he said, asconsumers view the number of choices a brand can offer them as a form of value and like exploring and trying out new flavours every once in a while.
PepsiCos Lays brand is sold as Le Shi in China which means Happy Things/Happy Moments and Jiang said that use of a Chinese br