date:Jul 18, 2012
and meeting local demands iscrucialbut will need to be pushed further.
When addressing areas in central and western China like Wuhan or Sichuan, one thing PepsiCo may need to do is consider regional variations in tastes and localise further,Jiang told FoodNavigator-Asia.
Consumers in these regions especially like spicy food and tend to like stronger flavours than in the south and east of China,he said.
The strength of the flavour, including how salty or sweet it is, will also need to be a co