date:Apr 29, 2014
The new format is aimed at three to 10 year olds and is a smaller product suitable for small hands.
Tesco has already listed the new product that will have an RRP of 1.15.
The cheese spread and kids cheese categories have grown in value over the last four years; up 6% and 2.5% respectively.
The tube format takes 33% of spend in the adult cheese spread category but, currently, there is a no tube offering in the kids cheese spread category.
In order to develop Primula Kids Mild Squeezy Cheese