date:Jul 18, 2012
McDonalds ranked first as the most astute fast food chain using social media, followed by Taco Bell, according to Unmetrics Fast Food Report. Unmetric is a social media benchmarking firm that researched the interaction between the top 16 fast-food chains and their customers via social media.
Among Unmetrics findings:
Burger King has seen 105 percent fan growth on Facebook since January and the chain also claims the top spot for conversation percentage, at 4 percent.
McDonalds has seen 118 p