date:Apr 10, 2014
ce hopes to do this by increasing the frequency of its messaging to its target market via continued radio advertising.
Shane Shortman, senior brand manager for HP Sauce, said:
With the new Sauce of Manliness radio advertising campaign, we wanted to grab the attention of not just young men, but also key purchasers who do the weekly shop, with a radio advert that really speaks to them.
The advertising will remind consumers that HP Sauce is the ultimate sauce of manliness and the perfect condime