date:Apr 10, 2014
Building on the success of its Sauce of Manliness campaign, HP Sauce is launching a brand new series of manly radio adverts, aiming to drive frequency of sales and increase consumption of its brown sauce.
The new campaign will feature tongue-in-cheek messaging to remind consumers that the flavour of HP Sauce is well paired with a range of manly host foods such as Sausages and Mash, Steak and Chips and Fry-ups.
The radio campaign will first air on selected radio stations, such as Heart FM, Capi