date:Jul 16, 2012
How then can confectioners keep sales rolling?
Price marked opportunity
One way, Keynote suggests is by placing the price of products on the packaging.
Consumers respond positively to price-marked packs,said Keynote.
The report pointed to research by Him! which found that 71% of consumers are more likely to buy price-marked packs as they are perceived to represent better value.
All the leading UK confectioners have reacted. Last year, Cadbury price-marked its top selling countlines: Twirl