date:Jul 16, 2012
Our sister publicationrecently broke news that Kraft Foods was looking for collaborators to launch a degradable gum to market. We can confirm that the industry leader, Wrigley, has also identified less sticky gum as itsnumber oneRD priority.
Wrigley RD at work
Wrigleys gum bases are currently made from a combination of food-grade polymers, waxes and softeners. The base gives the gum its texture but can create littering problems on streets.
However, Wrigley is at work to create a less sticky