date:Apr 08, 2014
use innovation. Mintel predicts sales in the nut-based spreads and sweet spreads category will increase 65 per cent from 2013 to 2018 to reach sales of $6.5 billion in 2018.
Nutellas appeal draws other non-spread brands
The appeal of indulgent spreads like Nutella has influenced several non-spread brands to enter the spreads market as well, according to Mintel. These product innovations were in line with consumer interests: one in five consumers (20 per cent) said they wanted to see more indul