date:Jul 13, 2012
The company announced today that it would soon roll out new range of healthier breads across the country that would include multi-fibre, multi-grain, whole wheat, and honey oats variants.
Britannias category director for health and wellness, Anuradha Narasimhan said that the company was focusing on the healthy foods segment, which it estimates to be worth US$1bn as of date.This segment is growing at about 15% annually.
Narasimhan was speaking at the launch of its vitamin-enriched bread in th