date:Jul 13, 2012
The brand, owned by Pinnacle Foods, has started a recipecontest, iCarly iCook with Birds Eye, for children to developoffbeat vegetable recipes. In an online-only video that wasintroduced on the Nickelodeon website on July 9, JennetteMcCurdy, who stars on the show, encourages viewers to createyour own wacky veggie dish for the contest.
Also beginning July 9, commercials on Nickelodeon aredemonstrating the sort of offbeat dishes they seek, includingthe veggie sundae, a scoop each of carrots, caul