date:Jul 12, 2012
the company's words) ahealthy alternative to other commercial margarita products currently available, the plaintiffs argued in their filing.
Despite being sold as all natural, the plaintiffs said the product contained the chemical preservative sodium benzoate, and that this contradicted the Beam's media campaign thatexpressly and impliedlyclaimed it was all natural.
'False and misleading' claims alleged
They claimed that the preservative use meant that these claims were false, deceptive, mis