date:Jul 12, 2012
ingthe health and wellness trend.
Companies such as San Benedetto used a range of packaging forms and sizes to attract new and different consumer groups, Ball explained, where the sleek can was slimmer and five per cent lighter than standard 330ml cans, despite its equivalent capacity.
By selecting the lightweight beverage container with its slim diameter of only 58 mm, San Benedetto aims to reach a trend-conscious, modern public,Ball Packaging said.
The slender format of the sleek can itself