date:May 10, 2012
Santa Monica-based Red Bull described the US launch of Red Bull Total Zero as a natural extension of its product portfolio, adding that, within the energy drinks category, there was growing demand from health conscious consumers for healthier diet products.
The new variety of the drink (pictured) is being rolled-out across the US in 8.4oz (248ml), 12oz and 16oz cans, and is also available in four packs containing the smallest size.
In March, Euromonitor International analysts warned in a Pas