date:Jul 11, 2012
ch was up only 1%,said Rosenfeld.
Frankly, it's taken us longer to change gum's trajectory than we had anticipated, largely due to the sluggishness of the macro-environment.
However, bosses are planning an exciting gum innovation in the second half, supported by a very creative marketing plan, she revealed.
How open innovation works at Kraft
Firms that respond to briefs posted on kfcollaborationkitchen.com will be informed within eight weeks if Kraft is not interested in their solution.
If