date:Jul 11, 2012
Produced in Herefordshire, UK, the cider is described as acrisp, refreshing cider with no artificial sweeteners, flavours or preservatives, and will initially be sold in 440ml cans and 500ml bottles.
Asked why Carlsberg UK felt that mid-July 2012 launch into Tesco (with on trade sales to follow in 2013) was the right time to penetrate the UK market, external communications manager, Joanna Dring, told BeverageDaily.com:The cider market is showing strong performance in the UK and currently enjo