date:Jul 11, 2012
and the forthcoming London 2012 Olympics.
Asked whether the decision was more understandable given the financial outlay required to put on the games, Mullholland's spokesman, Greg Sutherland, told BeverageDaily.com:
The point Greg is trying to make is that such a sponsorship decision shouldn't just be based on the size of a company's cheque book. We should be showcasing the best of British as one of the leading brewing companies in the world. Beer should be up there with other British produce.