date:Jul 11, 2012
traditional beers that the UK has to offer and instead gone for the company with the biggest cheque book.
British identity for Olympics
Mulholland added:The Olympic Games is a prime opportunity for Britain to showcase the best of British, including the opportunity to promote its traditional beers and its thriving brewing industry. By opting for Heineken as the official beer, the opportunity has been lost.
The decision is completely at odds with the strong positive British identity of the bid