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Fruit-Fulls a focus of Smucker’s simple-label strategy
date:Feb 17, 2014
of the product line have been encouraging, the company said.

Innovation figures largely into Smuckers growth strategy. In the current fiscal year, the company has launched 100 new products, including a Dunkin Donuts Bakery Coffee line, Jif Whips spreads, and new varieties of Pillsbury baking items.

When you look at our organic growth rate of which innovation is a key driver, our target for a long time was 1%, and we exceeded that, said Mark Belgya, senior vice-president and chief financial off

03/07 06:05