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Fruit-Fulls a focus of Smucker’s simple-label strategy
date:Feb 17, 2014
Wagstaff, president of U.S. Retail Consumer Foods. We do have, obviously with our jams and jellies a sweetened product; some is with sugar, some is corn syrup and some is artificial sweeteners. But again, we feel that this product that we are launching is the only ingredient on the label is just fruit. There is nothing else included.

Clean-label trends also inspired the recent launch of Smuckers Natural Fruit Spreads, made without artificial sweeteners, preservatives or colors. Early results

03/07 03:23