date:Jul 10, 2012
dient has to be able to physically fit into the product,she notes, but adds that any NPD team also needs to whether certain ingredients and their respective claims suit a particular food type.
Does the consumers perception of the ingredient or the benefit that the ingredient will give them match with the product that is acting as the vehicle?
That is key to being able to deliver making sure that the product is in harmony with the health benefit for the consumer,she opined.
The real trick, Ba