date:Feb 02, 2014
to-mouth products, including an instant consumable flex pack that fits in a cup holder.
And a yet-to-be-announced new product that we are very excited about, Mr. Bilbrey added but declined to provide more details.
Hersheys approach of fewer, bigger, better launches is driven by consumer-centric demand, as well as whether the company identifies opportunities to participate in a given category, as it did with spreads.
Our innovation has been terrific really over the last several years, Mr. Bilb